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A few thoughts on the measures of the awards in the Esso
case in response to the questions posed by Professor Burrows.
THE ACCOUNT OF PROFITS/ DISGORGEMENT DAMAGES
First, the account of profits. No doubt the V-C had in
his mind the injunction of Lord Nicholls and a number of cases before
Blake as well as after Blake which have emphasised that an account of
profits is not to be measured by saved expense or 'skimped performance'.
This is made far clearer in the Celanese case [1999] RPC where the judgment
of Laddie J focuses in great detail and trawls through many of the cases
where the measure of the account of profits is in issue. In this case,
and the IP cases which have recently followed it, the 'saved expense'
approach to the account of profits is rejected. Laddie J gives a number
of reasons for this. A practical example is a variant of Seager v Copydex.
The saved expense might be the cost of employing a consultant to develop
the design. But the profit made from the wrongful design might be enormous
and far greater. The account of profits focuses on the profit made subject
to an allowance. Much can be said comparing these two approaches and I
refer to this in much more detail elsewhere.
Niad's failure to 'pass on' any of the price support
to its customers was skimped performance. The difference between price
charged and "recommended price" (which was skimped) did not mean that
any actual profit was made as a result of the breach at all, merely that
an expense was saved.
The second possible measure raised by Professor Burrows
is a measure based on the benefit being the additional "price support"
paid by Esso. But this is not profit made as a result of the BREACH of
contract. This was a right which accrued well before the breach. However,
this value might be relevant (and particularly in the US) as an indicia
of the value transferred from the breach where that value has not been
prescribed in money terms in the contract (in this case it has: see below).
Thus, the account of profits cannot be measured by the
fact that Niad paid less for its petrol or by the amount of any skimped
performance. It must be measured by the actual profit. In this case Niad
realised this and argued that there was NO actual profit: they pointed
to the fact that profitability had declined as a result of Pricewatch.
In other words, the Pricewatch agreement resulted in LESS profit and hence
the agreement was loss making. However, the V-C suggested a broad view
of the agreement. By viewing Pricewatch as fundamental to supply of petrol
itself he seemed to be viewing the breach of contract as the selling of
the petrol itself. So the small margin of profit that was made from the
sale of petrol was the profit from the breach of contract.
RESTITUTIONARY DAMAGES
Apart from the reference to this remedy as one for "unjust
enrichment", I agree with the V-C's approach to measurement in this instance
as well. Restitutionary damages, unlike the account of profits, are measured
by value transferred. Perhaps what caused the confused reference to unjust
enrichment is that the measure of 'value transferred' is identical to
'enrichment at the expense of' in unjust enrichment; thus the correspondence
of restitutionary damages for the breach of contract to an equivalent
measure of restitution in unjust enrichment seems to have lead the Vice
Chancellor to conflate the two concepts.
The relevant value (or, more properly, contractual rights)
was the right that Esso had for its petrol to be sold at recommended prices.
The amount by which Niad sold under those prices represents value transferred.
Jamie Edelman <== Previous message Back to index Next message ==> |
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